Privacy Policy

Your personal and health information, handled with care and confidentiality.

1. Introduction

At Plenty Smiles, we are committed to protecting your privacy and handling your personal and health information in accordance with the Australian Privacy Principles (APPs) under the Privacy Act 1988 (Cth).

As a dental healthcare provider, we collect and manage sensitive health information including dental records, medical history, diagnostic imaging, and treatment data to provide safe and personalised dental care.


2. Information We Collect

We may collect the following types of information:

  • Personal details (name, address, phone number, email)
  • Date of birth and identification information
  • Medical and dental history
  • Clinical notes and treatment plans
  • Diagnostic records including X-rays, CBCT scans, and intraoral scans
  • Clinical photographs and digital smile records
  • Payment and administrative details

This information is collected to support safe and effective dental treatment.


3. How We Use Your Information

We use your information to:

  • Provide dental assessment and treatment
  • Develop and manage personalised treatment plans
  • Coordinate with dental specialists and laboratory teams (including in-house lab services where applicable)
  • Process payments and manage accounts
  • Communicate with you regarding appointments and treatment follow-ups
  • Meet legal, regulatory, and professional obligations

4. Sharing Your Information

We may share your information with trusted third parties where necessary for your treatment, including:

  • Dental laboratories and dental technicians
  • Specialist healthcare providers
  • External service providers (e.g. general anaesthesia providers)
  • Payment plan providers or superannuation access facilitators (where applicable)
  • Government or regulatory bodies when required by law

All third parties are required to handle your information in accordance with Australian privacy laws.


5. Superannuation & Payment Support Options

In some cases, patients may be eligible to access their superannuation on compassionate grounds to assist with dental treatment.

We may refer patients to third-party providers who assist with this application process.

Please note:

  • Plenty Smiles does not provide financial advice
  • Approval is determined by the relevant superannuation fund and/or government bodies
  • Eligibility is not guaranteed and is assessed on a case-by-case basis

Payment plans may also be available through third-party providers, subject to approval and their terms and conditions.


6. Data Storage & Security

We take reasonable steps to protect your personal and health information from misuse, loss, unauthorised access, modification, or disclosure.

Your information is stored securely using protected systems in accordance with healthcare and privacy regulations.


7. Access & Correction of Records

You may request access to your dental records at any time, subject to legal and regulatory requirements. We may charge a reasonable administrative fee for retrieval or copying of records.

You may also request corrections to your information if it is inaccurate or outdated.


8. Retention of Records

We retain dental records for the period required under Australian healthcare regulations and professional guidelines.


9. Marketing & Communications

With your consent, we may use your contact details to send:

  • Appointment reminders
  • Treatment follow-ups
  • Clinic updates and educational information

Communication may occur via SMS, email, or phone.

You may opt out of marketing communications at any time.


10. Website, Cookies & Analytics

Our website may use cookies and analytics tools to improve user experience and understand website performance.

This may include anonymous usage data such as page visits, device type, and interaction behaviour.


11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in legal requirements, clinical practice, or operational processes.